Wholesale Partner Program

Your customers stop calling.
Your margins stay yours.

Premium water softeners with a lifetime ceramic disc valve warranty — the industry's lowest callback risk. Wholesale pricing, no minimums, and optional recurring revenue from salt delivery.

Lifetime
Valve Warranty
$0
Minimums to Start
50%
Less Salt Per Cycle
Monthly
Salt Commissions

Up and running in 3 steps

No lengthy onboarding, no inventory commitment. Most partners install their first unit within a week of their call.

1

20-Minute Discovery Call

We learn about your business — install volume, service area, and current softener line — and confirm Aera is a fit for you.

2

Get Your Wholesale Account

No minimums, no deposit. Order when you need. Set your own retail price and keep the full margin between wholesale and retail.

3

Install & Enroll

Standard connections mean fast installs. Optionally enroll each customer in salt delivery and earn a recurring monthly commission.

Built for your bottom line

Every feature is designed to reduce your cost, protect your reputation, and grow your revenue.

🏆

Lifetime Valve Warranty

Ceramic disc valves don't wear out like plastic ball valves. No callbacks, no warranty claims, no angry customers.

💰

Your Price, Your Margin

You buy at wholesale and sell at whatever retail price the market supports. We never set a ceiling on your markup.

🔄

Monthly Salt Revenue

Enroll customers in recurring salt delivery. You earn a commission every month — long after the install is done.

📦

No Order Minimums

Order one unit or a hundred. No inventory risk, no slow-moving stock, no pressure to hit volume tiers.

🔧

Standard Connections

Up-flow regeneration with standard plumbing connections. Your techs don't need special training — it's just faster.

🌱

Up to 50% Less Salt

Up-flow regeneration is more efficient. Your customers spend less on salt and love you for it. Easier upsell too.

Two models, every application

Both models feature ceramic disc valve technology and lifetime warranty coverage.

Most Popular

High Efficiency Single

  • Resin Load1.25 cu ft
  • GAC Media0.5 cu ft
  • Tank Size10×54
  • Brine Tank15×15
  • RegenerationUp-flow
  • Valve WarrantyLifetime
Get Wholesale Pricing →

How Aera stacks up

Not all softeners are equal — and your callback rate proves it.

Feature Aera Purity Common Systems
Valve Type Ceramic Disc Plastic Ball Valve
Valve Warranty Lifetime 1–5 Years
Regeneration Method Up-flow (efficient) Down-flow (standard)
Salt Efficiency Up to 50% less Standard usage
Callback Risk Very Low Common after 2–3 yrs
Order Minimums None Often required
Recurring Revenue Monthly salt commissions One-time sale only

See what you could earn

Adjust the sliders to match your business and get an instant earnings estimate.

Your projected earnings

Monthly install revenue $2,000
Salt commissions after 6 months $270/mo
Salt commissions after 12 months $540/mo
Total year-one earnings $27,510

* Estimates only. Install margins vary. Salt commissions assume customers remain enrolled. Actual results depend on your market and pricing.

Book a Call to Confirm Pricing →

Get wholesale pricing sent to you

Not ready for a call? Fill this out and we'll send you our full wholesale price sheet, product specs, and commission structure — no obligation.

  • Wholesale price sheet for both models
  • Salt delivery commission breakdown
  • Installation guide & spec sheets
  • Response within 1 business day

Request Wholesale Info

You're on the list!

We'll send wholesale pricing and commission details to your inbox within one business day.

Book a call in the meantime →

FAQ

Everything partners ask before their first call.

Do I need to hit a monthly minimum to stay active? +

No. There are no volume requirements, tiers, or quotas. Order when you have a job. You won't lose your wholesale pricing if you have a slow month.

How does the salt delivery commission work? +

When you install a unit, you can optionally enroll the customer in a recurring salt delivery service. Each month they stay enrolled, you earn a commission — paid automatically. Exact commission rates are discussed on the discovery call.

What does the "lifetime" valve warranty actually cover? +

The ceramic disc valve is covered for the life of the unit — no time limit. This is the part that fails on most systems after 2–3 years and triggers service calls. With Aera, that callback risk is eliminated.

Is there territory exclusivity? +

Territory arrangements are available for partners with consistent volume. This is something we discuss on the discovery call once we understand your service area and install pace.

How long does shipping take? +

Typical lead times and shipping details are covered during onboarding. We work to make sure you're not holding up installations waiting on equipment.

Do my techs need special training to install? +

No special training required. Aera softeners use standard plumbing connections. Any tech who has installed a water softener before can handle it. We provide an installation guide for reference.

Ready to add a better softener line?

Book a 20-minute call or request pricing info — no commitment either way.